Posted: 16/09/2015 at 07:12
even if the shoes were "fitted", not all brands of shoes are going to be comfy and you won't work that out in a shop no matter how well they appear to fit.
I didn't say it last night but you might want to try a different brand of socks too. Lots of people swear by 1000 mile socks and I happily respect that - BUT, they ripped my feet to shreds so I don't wear them.
If it was a proper running shop (i.e. not Sports Direct) then take your feet and shoes back to them and explain the problem.