adidas launches Boost - a 'revolution in running'

The sports world - and RW - convened on New York this week as adidas unveiled Boost: a new shoe and technology it says will change running forever



by Katie Hiscock

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Boost

The technology: EVA vs TPU

EVA has been industry-standard for the past 25 years or so, with 95% of running soles made using the polymer material. Boost however is created using TPU - thermoplastic polyurethane - and adidas predicts the material (plus a little added magic in the processing) will be a game-changer in the industry.

Watch the ball bearing test of EVA vs Boost in adidas' teaser video we published earlier in the month to see the difference between the two materials.


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WOW ! can i get one
Posted: 16/02/2013 at 13:35

"Energy return" and "helping to propel you forward"... so sounds like Newtons then? Maybe better for heel strikers, or fad-seekers!

Does make me wonder: if they really made running much, much easier should they be allowed? After all you could put wheels on your shoes and set some good times too (though not uphill!)

Not saying they're not legit, but I guess they are some rules on shoes that can be worn, and if this started an arms race for manufacturers would those rules have to be tightened up maybe?  If I'm beaten by someone in a race, I'd like to believe it's because they're a better runner, not just because they can afford a super high-tech pair of shoes!

Just a thought.  If they only give a marginal gain at best then no issue.


Posted: 17/02/2013 at 22:22

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