adidas launches Boost - a 'revolution in running'

The sports world - and RW - convened on New York this week as adidas unveiled Boost: a new shoe and technology it says will change running forever



by Katie Hiscock

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Boost fridge

Temperature control

"Compared to EVA, Boost will hold its responsive soft feel whether you're running in 40 degrees or minus 20," says adidas' Creative Director of Sports Performance James Carnes.

Proof of the pudding is a fridge in the corner of the room containing a nicely chilled shoe and squares of EVA and Boost to put to the test. Sure enough, the square of EVA is rigid while Boost is still bouncy.


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Discuss this story

WOW ! can i get one
Posted: 16/02/2013 at 13:35

"Energy return" and "helping to propel you forward"... so sounds like Newtons then? Maybe better for heel strikers, or fad-seekers!

Does make me wonder: if they really made running much, much easier should they be allowed? After all you could put wheels on your shoes and set some good times too (though not uphill!)

Not saying they're not legit, but I guess they are some rules on shoes that can be worn, and if this started an arms race for manufacturers would those rules have to be tightened up maybe?  If I'm beaten by someone in a race, I'd like to believe it's because they're a better runner, not just because they can afford a super high-tech pair of shoes!

Just a thought.  If they only give a marginal gain at best then no issue.


Posted: 17/02/2013 at 22:22

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