adidas launches Boost - a 'revolution in running'

The sports world - and RW - convened on New York this week as adidas unveiled Boost: a new shoe and technology it says will change running forever



by Katie Hiscock

 5 of 6 
Boost

Left to right: Former 100m world record holder Maurice Greene, former marathon world record holder Haile Gebrselassie, and 100m and 200m silver medallist in the London Olympics Johann Blake.

We muse over a sub-2 hour marathon with 2008 marathon world record holder Haile Gebrselassie. "It's not only the performance of the athlete, but the performance of the technology," that counts he says, speculating that the holy grail of distance running might just be possible with a helping hand from technological advancements.


Previous page Next page

 
TwitterStumbleUponFacebookDiggRedditGoogle


Discuss this story

WOW ! can i get one
Posted: 16/02/2013 at 13:35

"Energy return" and "helping to propel you forward"... so sounds like Newtons then? Maybe better for heel strikers, or fad-seekers!

Does make me wonder: if they really made running much, much easier should they be allowed? After all you could put wheels on your shoes and set some good times too (though not uphill!)

Not saying they're not legit, but I guess they are some rules on shoes that can be worn, and if this started an arms race for manufacturers would those rules have to be tightened up maybe?  If I'm beaten by someone in a race, I'd like to believe it's because they're a better runner, not just because they can afford a super high-tech pair of shoes!

Just a thought.  If they only give a marginal gain at best then no issue.


Posted: 17/02/2013 at 22:22

We'd love you to add a comment! Please login or take half a minute to register as a free member

Smart Coach
Free, fully-personalized training plans, designed to suit your racing goals and your lifestyle.