adidas launches Boost - a 'revolution in running'

The sports world - and RW - convened on New York this week as adidas unveiled Boost: a new shoe and technology it says will change running forever



by Katie Hiscock

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First impressions

adidas is so adamant in the technology that it plans to put Boost into many of its other running lines in 2014, then across into its other shoe markets.

So what do we think? They certainly felt noticably bouncier than my regular running shoes when I first put them on, and on an impromptu run through Manhattan after the launch I found the springy sole was great for swerving the crowds in the middle of a packed Times Square - it literally gave me a boost. Two hours later I seemed to feel less tired than usual, too.

First impressions are a thumbs up and I'm planning to road-test them a lot more over the coming weeks.

Find out how Energy Boost fares in our spring/summer shoe guide, out in our April issue on sale now.

Energy Boost go on sale in the UK on February 27.


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Discuss this story

WOW ! can i get one
Posted: 16/02/2013 at 13:35

"Energy return" and "helping to propel you forward"... so sounds like Newtons then? Maybe better for heel strikers, or fad-seekers!

Does make me wonder: if they really made running much, much easier should they be allowed? After all you could put wheels on your shoes and set some good times too (though not uphill!)

Not saying they're not legit, but I guess they are some rules on shoes that can be worn, and if this started an arms race for manufacturers would those rules have to be tightened up maybe?  If I'm beaten by someone in a race, I'd like to believe it's because they're a better runner, not just because they can afford a super high-tech pair of shoes!

Just a thought.  If they only give a marginal gain at best then no issue.


Posted: 17/02/2013 at 22:22

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