adidas launches Boost - a 'revolution in running'

The sports world - and RW - convened on New York this week as adidas unveiled Boost: a new shoe and technology it says will change running forever



by Katie Hiscock

Energy Boost
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Boost

The running market sees plenty of shoe launches, but this week the running world convened in New York to see the launch of something different: Boost.

A new shoe, yes, but also a new technology - and this is the exciting bit.

Could this herald a new dawn in running? Could we see a sub-2 hour marathon? Could RW's mag editor Andy snatch that elusive sub-3 marathon if he wears them? adidas certainly believes its new technology will play an important part in running history in the future.

Read on to find out more about the technology, or watch the highlights video from the launch.


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WOW ! can i get one
Posted: 16/02/2013 at 13:35

"Energy return" and "helping to propel you forward"... so sounds like Newtons then? Maybe better for heel strikers, or fad-seekers!

Does make me wonder: if they really made running much, much easier should they be allowed? After all you could put wheels on your shoes and set some good times too (though not uphill!)

Not saying they're not legit, but I guess they are some rules on shoes that can be worn, and if this started an arms race for manufacturers would those rules have to be tightened up maybe?  If I'm beaten by someone in a race, I'd like to believe it's because they're a better runner, not just because they can afford a super high-tech pair of shoes!

Just a thought.  If they only give a marginal gain at best then no issue.


Posted: 17/02/2013 at 22:22

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