Goucher signs with Skechers

Former Nike athlete joins Meb Keflezighi with shoe company

Meb Keflezighi’s historic Boston Marathon continues to reap rewards, and not just for Meb.

Two weeks after Keflezighi became the first American male to win the Boston Marathon in 31 years, Skechers has announced that Kara Goucher, a top American female distance runner over the past decade, has signed on as a Skechers shoe-sponsored athlete, just like Meb.

“I started meeting with Skechers back in December. They were actually the first company I met with when I realised I was a free agent,” said Goucher, a two-time Olympian who had been a Nike-sponsored athlete for more than 12 years. “I really liked the people in the performance division a lot. They are really dedicated to the athlete. They don’t have a ton of athletes, but they live and breathe the athletes that they do have. They’re really proud of what they have done in a short time.”

Skechers, based in California, made Keflezighi the centerpiece of its running-shoe division, which launched in 2011. Company officials built a series of shoes for him (the GOMeb Speed line), used him in an expansive marketing campaign, and then watched as their investment paid off when the then-38-year-old won, in shocking fashion, the 118th Boston Marathon on April 21. The victory, and the subsequent media rush, has put Keflezighi, and his shoes, in front of millions of potential consumers.

Now Goucher, 35, one of the most popular athletes in the sport even though her podium finishes have been rare in recent years, is hoping to follow in Meb’s footsteps.

After watching Keflezighi, himself a former Nike athlete, win Boston, Goucher said, “I was like, ‘Yeah, let’s do [the deal]. Clearly, [Skechers is] onto something.’”

Skechers officials said the contract with Goucher was a multiyear deal, but would not disclose financial details of the agreement. As part of the agreement, Higgins said Goucher will appear in Skechers marketing wearing Oiselle apparel with both a Skechers and Oiselle logo.

Goucher admits that when she began shopping for a new shoe sponsor, she “was nervous at first” about not running in the Nike Zoom Structure Triax a shoe she has worn for much of her professional career. “But as soon I got my first box of shoes from [Skechers] and I ran in them, I was like, that was fine.”


Previous story
Tyson Gay offers to pay back £300k earning following drug ban
Next story
Vibram FiveFingers settles lawsuit

 
TwitterStumbleUponFacebookDiggRedditGoogle

Discuss this story

We'd love you to add a comment! Please login or take half a minute to register as a free member