The Triathlon Industry Association (TIA) launched the most comprehensive research study ever undertaken of the British triathlon community this week, with the aim to develop understanding of the sport in the UK and support its growth and development post 2012.
Over the next four-months, the project will seek to collect over 5,000 responses to provide an authoritative and insightful report into Britain’s active triathlon population.
As an incentive, the industry has clubbed together to create a pool of over 60 prizes that can be won throughout the project. Wetsuits, swim lessons, event / show entries, signed memorabilia and magazine subscriptions are all up for grabs in a long list which is still growing - check out the latest prizes here.
The TIA study will provide a detailed insight into:
1) Participation: ranging from when people started the sport to how active they are now
2) Expenditure: what, where and when people are buying and how much they spend
3) Demographic data: who are Britain’s triathletes and what else do they do?
The results from the study will be used by the members of the Triathlon Industry Association and British Triathlon Federation to help grow and shape the business side of the sport that helps fuel growth, participation and performance.
Get involved and have your say here.