Video: 'A revolution in running is coming'

In a few weeks' time adidas will be launching 'Energy Boost' to the world, a brand-new running shoe. All well and good, except this looks to be no ordinary launch: Boost promises a game-changing technology that 'provides the highest energy return in the industry'.

All rather exciting news for a Friday afternoon here at RW Towers - we're looking forward to revealing more and testing it out over the next few weeks.

In the meantime, watch the video for a sneak peek...

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Discuss this story

This seems a strange concept with the growing "minimalist" movement.  Following that doctrine, wouldn't springier/squidgier foam in the shoe lead to more injuries etc as you wouldn't be able to feel the road underneath you? 
Posted: 04/02/2013 at 11:38

I think injuries have more to do with running technique than running shoes but I can't imagine that a super squidgy shoe will make your feet stronger. If they make running a marathon easier and more comfortable, then they might be worth a try.

Personally I made the switch from a conventional Adidas Torsion shoe to Vibram FiveFingers about 3 years ago. I think the most important thing a shoe should do is just let your foot muscles flex instead of restricting them.

Posted: 24/04/2013 at 13:57

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