to absorb the impact. Then it rolls outward, and the force travels forward toward the ball of the foot as the runner toes off. Shoes often utilise shock-absorbing foams and design features, such as independent heel lugs, to absorb, isolate and disperse

recovering straight away. It'll start working just 10 minutes after application, and give you two hours of its blissful cooling effect. Good for: avoiding time on the bench Pledgetags, from £3.99 www.pledgetodoit.com Help the runner in your

(JBSurrey)In Short: A must have for the serious runner!Strengths:Comfortable and simple design, very accurate data, instantaneous downloading and the ablilty to not only display your runs on a map or Google Earth but to analyse your performance in depth