British Triathlon announce partnership with Whole Earth Foods

Peanut butter brand Whole Earth Foods to fuel British Triathletes.


by News

British Triathlon have signed a three year deal that will see Whole Earth support British triathletes in their quest to be fuelled to achieve their personal triathlon challenge

Known for its high fibre and protein content and fuelling properties, peanut butter has often been used by athletes as a source of energy and is a firm favourite here at Triathlete's World. 

To mark the launch of the relationship with British Triathlon, Whole Earth are releasing a range of materials to help triathletes from beginners to veterans improve their PBs aiming to motivate, educate and improve triathlon performance and general fitness across Britain. From today Whole Earth and British Triathlon will be releasing short films covering: What to eat, advice on how to tackle your first triathlon and some insider tips from Britain’s leading world-class triathletes.

Zara Hyde Peters, British Triathlon CEO, said today: ‘We’re hugely excited to be adding a household name like Whole Earth to our current sponsor family. With the sport of triathlon growing so rapidly, we believe that Whole Earth share our aim to support triathletes at all levels deliver their best performances, whilst adding real value in growing the sport’s profile and promoting excellence within the triathlon community."

Gill Hesketh, Marketing Director at Whole Earth Foods said: ‘We believe that there is a link between eating good, natural foods and sporting success. To be involved with triathlon, where participation is growing and standards are improving, we see it as our role, using our product to make a difference. Through our product, our advice and our passion for the sport, we can help beat PBs and help continue the increasing success of the sport’.


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