5 reasons why you need the award-winning Reebok Floatride Run

It takes a lot to release a product of note these days in running. Running tech and production techniques have become so advanced that it’s often an arms race to see who can create the latest and greatest shoe. 

The Reebok Floatride Run, however, is worth shouting about. Winning Best Debut in the Runner’s World US shoe guide, this brand new shoe from Reebok has catapulted this classic running shoe brand back into the running limelight – and rightly so.

Here are five reasons why this shoe should be top of your ‘next to own’ list:

Floatride Foam

What is it? Well, unlike most running shoes where the midsole is comprised of a standard EVA foam, the Reebok Floatride Run midsole is made from Reebok's revolutionary Floatride foam. While they may look the same at first glance, the compounds and structures within the foam make a huge difference to how the shoe performs and lasts.

What Reebok have managed to achieve is a more stable cell structure using a unique chemical formula, providing the optimal mix of cushioning and responsiveness; it feels like you're floating. Its one-of-a-kind foot-feel is what earned the Reebok Floatride Run the Best Debut award from Runner's World US, with their testers describing it as 'exceptionally bouncy and lightweight'. This sole is identical to that of Reebok's Space Boot SB-01, designed especially for astronauts to wear during an upcoming mission to the International Space Station – making it truly out of this world. 

Lightweight

You can’t float in a heavy shoe and this is where the Reebok Floatride Run really delivers. Coming in at stealthy 243g, the shoe hasn’t compromised on comfort or responsiveness by adding weight. In fact, Reebok wanted to offer runners the complete package; where you might normally find trade-offs between cushioning and responsiveness for feel and weight, the Reebok Floatride Run technology allows for the best of both worlds.

Performance

With a 8mm drop between forefoot and heel, the Reebok Floatride Run is the perfect mile muncher, designed to keep the foot in prime condition for long runs. Where those seeking speed traditional opt for a racing flat, the Reebok Floatride Run takes that responsive feel of a racing flat and offers the cushioning and energy return that sets it apart. Runners shouldn’t have to choose between a light, fast shoe and a cushioned heavier shoe – and that’s what this shoe is all about.

Style

Some running brands choose style over substance with a mission to sell a shoe on looks alone, rather than running prowess. The Reebok Floatride Run masters both, providing runners with a shoe they’re happy to be seen in on and off the start line. With classic white, grey or black colourways for those who like to keep it subtle or with flashes of colour for those who want to stand out, the award-winning Reebok Floatride Run has an option to suit all tastes.

Value

With running shoes tipping the scales at £200 these days, it can be an expensive lifestyle to choose. However, premium running footwear doesn’t have to cost you the earth. Retailing at £119.95, the Reebok Floatride Run sets a new standard for what your money can buy if you know what you’re after in a running shoe. Investing correctly in the right shoes is a direct investment in yourself and will transform each training session, long run and race as you journey towards new running goals.

Get your pair here