adidas reveal environmentally friendly 3D printed shoes

adidas futurecraft 3D printed shoes

Update - 9th December 2015

adidas and Parley for the Oceans showcased an innovative footwear concept, the 3D-printed Ocean Plastic shoe midsole, to demonstrate how the industry can re-think design and contribute to stop Ocean Plastic pollution. 

The concept shoe consists of an upper made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content. 

"2015 is our year, the year of the Oceans: the ocean movement successfully brought the cause onto the COP21 agenda in Paris. Protecting life underwater became the 14th development goal of the United Nations” said Cyrill Gutsch, founder of Parley for the Oceans. “With a framework of political good will in place, it is the right moment to transform words into action. Therefore, Parley in Paris is all about  updating knowledge, sharing visions, fine-tuning strategies, creating concepts and forging collaborations in order to kickstart change. We are really excited to have adidas supporting us in this journey and showing how you can take concrete steps in the right direction”. 

As founding member, adidas supports Parley for the Oceans in its education and communication efforts, as well as its comprehensive Ocean Plastic Program (A.I.R., Avoid, Intercept, and Redesign) that intends to end plastic pollution of the oceans. Since the partnership was announced in April 2015, adidas has taken concrete immediate steps in this direction. 


adidas today unveiled what it is calling "the future of performance footwear" with Futurecraft 3D.

The simple premise behind this new production technique is to produce a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual's foot, offering bespoke support and cushioning for every foot.

So how will it work? Well, as a consumer you would walk into an adidas store, run on a treadmill and then instantly get a 3D-printed running shoe, creating a flexible, fully breathable carbon copy of your own footprint, matching exact contours and pressure points.

Sounds pretty good, but don't start queueing up yet, this technology isn't available outside of the lab yet. 

"Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete," said Eric Liedtke, Executive Board Member of adidas AG, responsible for Global Brands.

More info as and when we get it.