Digicel powers the 1st annual St. Lucia triathlon delivered by Human Race

St Lucia’s leading telecommunications company, Digicel St. Lucia, is proud to be the title sponsor of Tri St Lucia, the largest and most diverse mass participation sporting event to be hosted on the island.

The Triathlon takes place on Saturday November 23, 2013 in the tranquil surroundings of Rodney Bay and the picturesque Pigeon Island, the event will be fully powered by the telecommunications company.

Triathlons are among the world’s fastest growing sporting events attracting large numbers of participants,  both in the UK and abroad. The Digicel St. Lucia triathlon is expected to attract over 500 athletes together with triathlon enthusiasts from around the world.  

 “The triathlon, which will be fully supported by a team of highly skilled and dedicated Digicel team members in addition to Human Race,” said Digicel’s Marketing Manager Kerchelle Jn-Charles.  “The St. Lucia Triathlon affords us yet another opportunity to demonstrate our unwavering commitment to youth development and sport."

“Having Digicel on board as title sponsor is a fantastic endorsement of the event,” said Event director John Lunt who organized the triathlon at the Olympic Games in London last year.  He added “ the distances are all achievable, the shortest - 200m swim, 3mile bike and 1.5 mile run make it ideal for your first triathlon, we will also have a number of children’s events on the day."

Check out humanrace.co.uk/stlucia for more details.