Human Race Events acquired by A.S.O

A.S.O acquires Human Race

Amaury Sport Organisation (A.S.O), owner of Le Tour de France and organiser of the Paris Marathon have completed the purchase of the London based events company, Human Race Events, who have been organising many of the UK’s mass participation events such as the London Winter Run, Windsor Triathlon and Dragon Ride L’Etape Wales. 

A.S.O and Human Race began working together on the 2015 Tour de Yorkshire Ride, the public sportive that formed part of Le Tour de France Grand Depart legacy. Following this the pair have gone on to create L’Etape London by le Tour de France as well as work on improving existing events. 

Yann Le Moenner, Managing Director of A.S.O.: The relations forged with Human Race through our initial joint projects as well as the impressive enthusiasm and efficiency with which they were undertaken convinced both sides of the possibility and benefits of pooling our skills. Thanks to this merger, we will be able to explore some fantastic possibilities, creating new events for cycling, triathlon and running enthusiasts, inventing new formats and extending our passion for sport to the United Kingdom”.

Nick Rusling, CEO of Human Race: “We developed the business from nothing, twenty six years ago, to now delivering 30 events alongside 22 colleagues and hundreds of incredible event crew and volunteers.  Our passion for organising exceptional mass sport event experiences has seen 350,000 customers cross a finish line with us in that time. To be able to continue this journey alongside our new colleagues at A.S.O. is incredibly exciting as they are an exceptional business. Having worked closely with them already for two years, I am confident our beliefs and values are perfectly matched and the participants will be in for a treat with new and improved events in the future”.