Iceland is launching ready-made scrambled eggs and we’re confused

Ready made scrambled eggs

Genius hacks that make cooking easier are always welcome, but the Runner's World office are not sure what to think about this latest creation.

Related: How to make the perfect post-run breakfast

In a bid to make that post-run breakfast as fuss-free as possible, frozen food chain Iceland has developed ready-made scrambled eggs that come packaged in a ready-to-cook pouch.

We know there's a technique to perfecting the very best fluffy scramblers, but is microwaving a pre-mixed solution really the way forward when it comes to eating this perfect post-run breakfast? 

Related: Why runners need to eat more eggs

Each pack is made with four free range British eggs, plus a dash of milk and seasoning, and when it comes to preparation, there are three options. You can microwave on full power for 90 seconds, allowing a further 30 seconds to stand, before mixing in a bowl with a fork. Then there's the 'fry in pan' method which is said to take just three minutes. Alternatively, boiling in the pouch is a possibility, although the 15-minute cooking time makes this a slower process than cooking the eggs from scratch.

It might sound like the lazy route to a high-protein start to the day, but Iceland says this product has been developed for a certain audience. The new £1.50 pouch is aimed at office workers who eat breakfast at their desks and have limited cooking facilities, and students who don't know how to scramble an egg.

"Convenience and quality is fundamental to all of Iceland's dishes, even simple ones likes scrambled egg. It’s really easy for our customers to cook at work with limited resources on offer, or those needing a speedy breakfast at home," Iceland's head chef Neil Nugent commented.

"Our ready-made scrambled eggs are made using British free range eggs with a little seasoning and are ready in just 90 seconds. For the perfect breakfast, serve on seeded bread with smoked salmon."

Whatever happened to cracking a few eggs in a pan whilst you wait for your run to upload to Strava?

A version of this article appeared on Cosmopolitan.