All runners know how important fruit and vegetables are in their diet, yet that fresh produce can soon add up. Therefore, when some news that your bank accounts will definitely thank us for fell upon our desks, we couldn't help but share it with you all.
What’s not to love about Lidl? Their food is cheap, it’s good quality, and they stock almost every major brand. What's more, their stock is set to get even more affordable as the German grocery chain is about to pilot a new idea, selling 5kg boxes of fruit and vegetables for just £1.50.
Why is it so cheap?
The idea is all part of Lidl’s food waste reduction initiative. If the food is damaged, it will be sold at a discounted price. Whilst your bananas may look a little bruised, they’re still perfectly edible (and as effective as sugary sports drinks in postrun recovery, new research finds).
The initiative is part of their Too Good To Waste trial. This week, 122 branches of Lidl will sell the boxes between 8am and 10am, any unsold produce will be donated to charity. If the trial is successful, the chain will consider rolling it out nationwide, potentially saving thousands of tonnes of food waste every year.
“Proportionately, we sell the most fruit and veg in the sector,” said Lidl UK chief executive Christian Hartnagel, “but we know from our data that fresh produce is one of the biggest contributors to food waste in stores.
“We’re excited by the difference our Too Good To Waste initiative will make. Not only will it help customers consider items they might have previously dismissed, it will also provide an opportunity for them to make further savings.”
Hats off to Lidl.
A version of this article originally appeared on menshealth.co.uk.