Goodie bags, race packs, left over water bottles and gel wrappers on course all account for just some of the waste that running races generate, but thankfully most diligent race organisers have systems in place to try and counter this. The organisers of Shrewsbury Half Marathon, UK Run Events, have now taken an extra step in the battle against waste and have announced that the 2018 event on Sunday 17th June, will be the first running race in the UK to use cartons of water at the finish line.
In an attempt to reduce the amount of plastic used at events, they will be giving everyone a 500ml carton of One Less Bottle as they enter the finish funnel at the end of the race. The still mountain water is packaged in Tetra Pak® cartons, which are made from sustainable paperboard from FSC approved forests and fully recyclable, as well as refillable and reusable.
One Less Bottle is produced by One Water, a life-changing ethical drinks brand that channels profit to fund sustainable water projects in some of the world’s poorest and most vulnerable communities. The brand has set up The One Foundation to help provide clean water and sanitation to communities all over the world. So far they have raised £17.4 million pounds, changing over 3.3 million lives. By supporting One Water, Shrewsbury Half Marathon will be making a positive contribution towards improving lives on the other side of the world whilst actively helping the environment and acting as leader of the pack when it comes to environmental responsibility.
UK Run Events will be funding the provision of One Less Bottle at the finish line of Shrewsbury Half Marathon as a trial. The organisers will be encouraging feedback from runners post-race, with a view to increasing the use of cartons at future events if they are well received. The Running Festival at Goodwood on 14th October, also organised by UK Run Events, has already committed to providing One Less Bottle at the finish line.
Race Director Joe Williams commented, “We are extremely proud to be offering cartons of One Less Bottle to finishers at the 2018 Shrewsbury Half Marathon. As race organisers we strive to provide the very best experience for our competitors whilst minimising our impact on the environment, and this is an investment on our part to reduce the use of single-use plastics at our events. It is also an important step towards helping to provide clean, safe water for people across the world through the fantastic work of The One Foundation. We look forward to receiving feedback from competitors following the race, and to welcoming everyone to the start line soon!”
Paul Vita, Managing Director at The One Brand, added, “At One, we believe in 'socially conscious, healthy hydration' and water is the most natural form of hydration possible. With our new cartoned water, runners at Shrewsbury Half Marathon will be in top form whilst helping to change lives across the world.”