12th January is the day you’re most likely to let your New Year fitness goals slip

Having analysed data from 31.5 million uploaded exercise activities, Strava have been able to pinpoint when people are most likely to waver in their fitness regimes.

During January, millions of Brits aim to get fitter, be healthier and try to undo some of the Christmas celebrations. The analysis of historical Strava data shows that this enthusiasm is short lived, and that the day people are most likely to give up will be Friday 12th January 2018.

Tens of millions of athletes across 195 countries call Strava the home of their active life - providing an unparalleled insight into the behaviours and trends of active people in the UK and around the world.

Gareth Mills from Strava, said: “Sticking to resolutions is hard and we all know there’s a lot of talk and pressure in January about getting fitter and being healthier. A key factor in success is motivation, and analysing millions of activity uploads, we’ve been able to pinpoint the day your motivation is most likely to waver.” He added: “However, it doesn’t have to be like this. We also used our data to analyse ways that active people can get through this time.”

5 ways to stay committed

  1. Exercising with friends leads to people being 22% more active
  2. Joining a club leads to people being 46% more active
  3. Set a goal - of those who set a race as a goal in January, 92% were still active 10 months later
  4. Train in the morning - people who are most regularly active, are likely to exercise in the morning
  5. Start run or bike commuting - people who commute to work under their own steam are 43% more active at the weekend