adidas announced the launch of their high performance, high fashion women’s running shoe today (28th January 2016). The PureBOOST X has been developed as a result of years of research into women’s feet and shoe preferences.
“Women’s shoes are typically adaptations of men’s designs. We started from the beginning knowing we wanted to create something especially for women, not just in performance but in style,” says Ben Herath, Vice President of Design for adidas running.
“It really started with studying the female foot. We scanned hundreds of women’s feet and found dramatic differences: high and low arches, wide and narrow feet, even which toe is longest, all of which influence how a shoe feels. It inspired us to create a shoe that adapts to different foot shapes and sizes.”
“We used the motion capture software Aramis to study the foot and see exactly what happens with every step: where it rotates, where the skin stretches and where it expands in the forefoot, and reflected these in the design,” explains Herath. “We noticed how much rotation happens in the midfoot/arch area of women, so we decided to liberate the area.” The PureBOOST X features an elevated arch and stretch mesh upper to complement this movement and provide a personalised fit.
“We wanted to create something that looks as good as it feels. Early in the testing phase, it was really about the running experience, creating something that feels like a natural extension of the body. After that, we went to fine-tune the beauty of the shoe, the colour, the details, the material, the graphics,” says Herath.
It’s certainly not all about performance – the PureBOOST X will also be available in two adidas by Stella McCartney versions, combining the function of the shoe with McCartney’s style expertise. "I designed the adidas by Stella McCartney PureBOOST X alongside female athletes to capture their individual energy and provide them with a product that enhances their confidence to surpass their personal best every time," said McCartney. “PureBOOST X allows female athletes to perform with a relentless determination without sacrificing on style.”
“We’re very excited to pioneer a new design for a female running shoe, both in design and performance,” adds Herath.
What do you think: would you try the new PureBOOST X?
adidas PureBOOST X will be available online and in stores from February 3rd, RRP (£90) as well as adidas by Stella McCartney design RRP (£150).